Whether you want to blame it on Phoebe Bridgers, Emma Chamberlain, or the Kardashians, the fact remains: icy-cool blonde hair is trending. Stunning and striking, there’s a lot to love about this particularly bright hair color. But if you’ve dabbled in lightening your own locks, you know that there’s a lot of upkeep involved in being a blonde. Luckily, there is a way to keep your locks looking their best between visits to the salon, and it’s purple shampoo.
Purple shampoo is a specialty haircare product for those with blonde, silver, or gray hair. Packed with a vibrant purple pigment, this shampoo works by opposing unwanted orange and yellow tones in your strands.
How To Use Purple Shampoo
For the best results, you’ll want to apply a dime-sized amount of purple shampoo to the brassiest areas of your hair and work it into a lather. Typically, this will be toward your roots, where your hair is more porous and tends to be warmer in tone. Leave the shampoo in for approximately two or three minutes, then use your fingers or a comb to work the product through the ends of your strands. After another minute, rinse the shampoo from your hair completely, then round out your routine with a deep conditioning treatment. If you have cool blonde hair, repeat this process every other wash. Otherwise, stick to using purple shampoo between one to three times a week to avoid drying out your locks.
How We Found The Internet’s Best Shampoo For Blondes
We take shopping seriously. So seriously, in fact, that we developed a data-driven ranking algorithm in order to determine which products truly deserve to be called the best. With information like product reviews, editorial mentions, and best-seller lists as guidance, this tool produces an unbiased list of the top picks in a given category. So, whenever you’re ready to find the shampoo that’s going to make your blonde strands shine, all you have to do is keep scrolling.
Next up, check out the 10 Best Shampoos.
Top 10 Lists serve as unbiased shopping guides to the most trusted product recommendations on the internet. Products are scored and ranked using an algorithm backed by data consumers find most valuable when making a purchase. We are reader-supported and may earn a commission when you shop through our links.
Kristin Ess The One Purple Shampoo
WHAT IT DOES: Kristin Ess’s The One is a purple shampoo that acts as a toner, reducing brassiness and restoring shine, so that your locks feel healthy and look cool in tone. And you’ll be thrilled to hear that you don’t need to have platinum hair to benefit from this product, because this shampoo works for both blonde and brunette hair.
ADDITIONAL INFORMATION: Another notable inclusion in The One Purple Shampoo is Kristin Ess’s Zip-Up Technology, a strengthening complex designed to "zip up" split ends and smooth over any damage caused by things like heat tools, harsh dyes, and environmental stressors.
Joico Color Balance Purple Shampoo
WHAT IT DOES: The violet pigments behind this best-selling purple shampoo rid your hair of any yellow or brassy tones, while the addition of green tea extract in the formula helps fight fading (so you can postpone your next trip to the salon that much longer).
ADDITIONAL INFORMATION: The convenience of being able to purchase a top-rated purple shampoo at Walmart can not be overstated, especially at the affordable price of $9.99.
Oribe Bright Blonde Shampoo
WHAT IT DOES: Oribe’s Bright Blonde Shampoo cleanses your hair while brightening its tone, but it also provides a layer of UV protection (which is great for keeping your hair as healthy as possible during the summer months).
ADDITIONAL INFORMATION: With over 250 5-star reviews on Nordstrom’s site, the Bright Blonde Shampoo has started to accrue a fanbase amongst everyday users and hair professionals alike. And unlike some other purple shampoos, Oribe formulated their version to be safe for daily use.
R+Co Sunset Blvd Blonde Shampoo
WHAT IT DOES: One reviewer pretty much covers it: “It brightens my blonde hair, leaves it soft and manageable, and it smells amazing.” With hydrating superpowers that aren’t usually present in shampoos for blonde hair, this cleansing formula will keep your blonde tones bright and your gray hairs fantastically silver—without those pesky brassy tones.
ADDITIONAL INFORMATION: Here are the key characters in R+Co’s Sunset Blvd Blonde Shampoo: Glycerin (for moisture), sunflower sprout extract (to help protect your hair from UV light), and pure pearl extract (to provide shine for days).
MoroccanOil Blonde Perfecting Purple Shampoo
WHAT IT DOES: Both a hair toner and a restorative shampoo, this miracle product is meant to counteract any unwanted yellow or orange hues in your locks while nourishing strands from the inside out. It’s complete with Moroccanoil’s ArganID Technology, which uses positively charged micro-particles to infuse antioxidants and hydrating argan oil deep into the cortex of your hair.
ADDITIONAL INFORMATION: Here’s a fact from an independent study on Moroccanoil’s Blonde Perfecting Purple Shampoo: After one use, 92% of users said the brassiness in their hair was toned down. That’s a pretty good batting average.
Amika Bust Your Brass Cool Blonde Shampoo
WHAT IT DOES: This formula keeps blonde, grey, or silver hair looking as bright and healthy as possible with the help of cool tones and hair-loving ingredients like vitamins, amino acids, and minerals. Plus, it contains bond cure technology and vegan proteins, making it a godsend for damaged hair.
USER REVIEW: "I'm a platinum blonde, so purple shampoo is part of my life. I used Pravana purple shampoo for eight months, but I found out they do animal testing, so I needed to switch to something else. Amika products smell great and work really well, so I gave this one a try. I'm really happy with the results—it cuts all the yellow brassiness out of my hair and doesn't leave it feeling dry or damaged."
Pureology Strength Cure Blonde Shampoo
WHAT IT DOES: Ideal for blonde, silver, or white hair, Pureology’s Strength Cure Blonde Shampoo is designed to turn your tone up to a lighter, more vibrant color while infusing shine and softness. And with hints of pear, rose, and sandalwood, you’ll be reluctant to rinse it out within the recommended time window.
ADDITIONAL INFORMATION: Without knowing what you’re getting into, 34 ounces of product is a big commitment to make. Luckily, you can give Pureology’s purple shampoo for blonde hair a trial run by opting for one of the two smaller sizes.
Matrix Total Results So Silver Shampoo
WHAT IT DOES: The So Silver Purple Shampoo for blonde hair works through color depositing, meaning that the violet pigment present in the formula will stick to your strands in an effort to amplify your brightness and tone down any brassiness.
ADDITIONAL INFORMATION: While So Silver is Matrix’s best product for those with blonde, platinum, or gray hair, they do have a sister shampoo called Brass Off that offers similar orange- and yellow-reducing powers, but is ideal for brunettes.
Redken Color Extend Blondage Color Depositing Purple Shampoo
WHAT IT DOES: As you might have predicted based on the theme of this article, this blonde shampoo uses purple pigments to neutralize yellow, orange, and brassy hair tones. So, what’s different about it from others on the list? The addition of citric acid in the formula, which is said to repair each strand of hair from the inside out.
ADDITIONAL INFORMATION: If you like Redken’s Blondage Shampoo, it may be worth checking out the extended family of Blondage products they offer, including a color-depositing conditioner and hair mask.
Olaplex No. 4P Blonde Enhancing Toning Shampoo
WHAT IT DOES: Olaplex’s Blonde Enhancing Toning Shampoo has reached the top of our list of the best shampoos for blonde hair, and with 400 5-star reviews behind it, it’s no wonder why. Highly concentrated and sulfate-free, this shampoo is made to boost the brightness of blonde, lightened, and gray hair—all without drying it out.
ADDITIONAL INFORMATION: Approved for all hair types, but best for those with blonde, silver, or gray strands, this shampoo has a pH balanced formula that helps to seal hair cuticles, preventing unwanted breakage and locking in natural oils for a shiny, smooth finish.