It’s no surprise that clean beauty is trending. And TBH, even if you’re not fully adopting a clean beauty routine, it never hurts to throw a few chemical-free products into your makeup collection. Some people think that natural and organic makeup products don’t perform as well as their counterparts, but that’s simply not the case anymore. These top beauty products are racking up the five-star reviews for good reason: they are top-notch. That’s why we’ve searched the web using our data-driven algorithm to find the best clean beauty products in every category. From mascara and eyeshadow to foundation and concealer, our algorithm found the top-rated and highly-reviewed products according to shoppers just like you, so you can fully trust that we’re bringing you the best picks on the market. Keep scrolling to see the top natural and clean beauty products to add to your makeup kit. Opening image: @kosas
Love our 10 Best Natural Makeup Products? Check out our 10 Best Natural Beauty Products for more top-ranked finds!
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PYT Beauty Defining Brow Pencil
BEST BROW PRODUCT
WHAT IT DOES: This best-selling brow pencil is two-sided to meet all your brow needs. One side has a rich pigment that helps to fill in, define, and shape brows, and the other side has a spoolie to help groom and smooth out stray hairs.
HELPFUL TIP: Start with the brow color first, then follow with the spoolie for best results.
Thrive Causemetics Infinity Waterproof Eyeliner
LOVED FOR: The long-lasting, smudge-proof color that glides on like butter
ABOUT THE BRAND: For every product purchased from Thrive Causemetics, one product is donated to help a woman who is fighting cancer, surviving domestic abuse, emerging from homelessness, or adjusting to life outside of the military.
RMS Beauty Luminizer
WHY YOU NEED IT: This luminizer has a cult following for a reason. It’s creamy, buildable, and shimmery. Plus, it looks great on all skin tones.
USERS SAID: “I feel like this highlighter gives the ultimate dewy, effortless look. I feel like I can throw it on with minimal makeup or use it for a more glam look and it easily works both ways.”
Kosas The Sun Show Moisturizing Baked Bronzer
WHAT IT DOES: The blend of shea butter and meadowfoam oil helps to hydrate, soften, and plump the appearance of your complexion while you sport your shimmering bronzed look.
FUN FACT: This powder is gluten- and talc-free.
Han Skincare Cosmetics Pressed Blush
BEST FOR: Adding natural, toxic-free color to the cheeks
USERS SAID: “I love this blush. The color is as expected and it has a shimmer to it, which I like. It also lasts me throughout the workday with no need to reapply.”
PYT Beauty Day-to-Night Cool Eyeshadow Palette
BEST FOR: Fair to medium skin tones with cool undertones
WHY YOU NEED IT: Having a go-to eyeshadow palette that can create a slew of different looks is a must in everyone’s makeup kit. This one has eight, including matte and shimmer finishes and a mirror to complete your look on-the-go.
Kosas Weightless Lipstick
LOVED FOR: A lippie that gives huge color payoff and stays put all day long
USERS SAID: “The color payoff and longevity is great! I absolutely love the smell. It has been hard for me to find a clean lipstick that also has great color payoff and this Kosas lipstick is amazing!”
RMS Beauty Un Cover-Up Concealer
LOVED FOR: Users can’t get enough of how lightweight and buildable this velvety concealer is on the skin.
HELPFUL TIP: Because this concealer is rich in texture, try blending it with clean fingers instead of a brush. This will allow you to manage the coverage level without looking splotchy.
Ilia Super Serum Skin Tint SPF 40 Foundation
WHAT IT DOES: This tinted serum foundation is like no other formula out there. It’s similar to a liquidy BB cream that offers light coverage with a dewy finish.
USERS SAID: “I love this. My coworkers have complimented my glow every day! I love the full coverage it gives, and it doesn't feel heavy or cakey to have on all day.”