Being good to the earth, being good to each other, and being good to ourselves. Does it get any better than that? We don’t think so. So how does fashion factor in? How we express ourselves in what we wear has an impact on our world. Something as American, versatile, and effortless as denim has drastic impacts on the earth. One Greenpeace report claims, “a typical pair [of jeans] takes 7,000 litres [over 1,800 gallons] of water to produce.” That’s a lot of water. We don’t think the fashion industry needs to take a toll on our home planet, so we searched for a solution. We discovered there are so many ways to repurpose, reuse, and support the denim industry in ways that promote eco-conscious and ethical decisions. If you’re like us, you want to be aware of where your clothing comes from, who it benefits, and who it doesn’t. To join us in dressing responsibly and sustainably, choose one of these Top 10 eco-friendly denim pieces! Opening image: reformation.com
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Warp + Weft JFK Skinny Jean
ABOUT THE BRAND: Warp + Weft—Uses less than 10 gallons of water to create each pair of jeans, then 98% of that water gets treated and recycled!
OUR PICK: JFK Skinny—The non-sagging, always comfortable, and wear anywhere denim jean, perfect for, well, anywhere.
AYR The Superba
ABOUT THE BRAND: AYR—Stands for ’All Year Round’ and pronounced ‘air,’ AYR provides the basics; simple and essential pieces inspired by smart, strong women.
OUR PICK: The Superba—Killer vintage vibes, complete with eye-catching details, with a little structure and a little stretch.
Reformation Julia Crop High Cigarette Jean
ABOUT THE BRAND: Reformation—Always on the lookout for the best eco-friendly fabric options, in the meantime, current fabrics are sustainable, rescued deadstock, and repurposed vintage pieces.
OUR PICK: Julia Crop High Cigarette Jean—Slightly cropped, high rise, and rigid, buying these will help clean 1,000 gallons of H20
RE/DONE Double Needle Crop Jeans
ABOUT THE BRAND: RE/DONE—Restoring individuality to luxury fashion by repurposing and redesigning previously-loved Levi’s denim for a look and history that’s uniquely yours.
OUR PICK: Double Needle Crop—Light, stonewash style with vintage vibes
MiH Jeans The Marrakesh Flare Jeans
ABOUT THE BRAND: M.i.h. Jeans—Continually sets, achieves, and strives towards tangible goals, with transparency and a sense of responsibility to continue sustainable design practices
OUR PICK: Marrakesh High-Rise Flared Jeans—Blue denim with a slight stretch, cut slim to the knee, then flares out for a body-hugging and fitted feel.
Everlane High-Rise Skinny Jean
ABOUT THE BRAND: Everlane—Embracing ‘Radical Transparency’ while they continue to choose ethical factories, quality materials, and disclose the true cost of their products
OUR PICK: THE HIGH-RISE SKINNY JEAN—Ultra flattering fit, with a bit of stretch and made with Japanese denim
DL1961 Florence Instasculpt Skinny Jeans
ABOUT THE BRAND: DL1961—NYC based, perfectly fitted, and sustainably manufactured denim
OUR PICK: Florence Instascupt Skinny Jeans—Indigo denim with light fading at the knees and contoured waistband for a flattering and comfortable fit
AG The Farrah High Waist Skinny Jeans
ABOUT THE BRAND: AG Jeans— Believes in being socially active and partnered with charity:water, “a non-profit organization dedicated to bringing clean and safe drinking water to people in developing nations.”
OUR PICK: Farrah Skinny Jean—A dark jegging that’s the perfect combo of comfort and style