Although something's "cult status" can make shopping seem easy—think Golden Goose sneakers and Urban Decay Primer Potion—applying the philosophy to fragrances can be a little more complex. Sometimes choosing a scent happens naturally, but other times, finding one that suits you takes a bit more digging. We all have varying preferences and tastes, and the buzziest scents don't always please our personal senses.
If you've found yourself struggling to find your signature scent, we're here to simplify the process. Ahead, we've broken down the differences between 10 cult-favorite fragrances that appeal to a variety of preferences, and all of them have been approved by our data-driven algorithm as well as the noses of perfume experts everywhere.
Our Method For Finding The Best Cult Fragrances
Fact: not everything that's popular is worth the hype. This is why we used our data-driven algorithm to pinpoint the Top 10 cult-favorite fragrances on the web. Our algorithm factors in real user reviews, editorial mentions, and social media buzz to discover, rank, and score products, delivering recommendations that are approved by the masses and backed by genuine data. From Le Labo's iconic Santal 33 to the incredibly buzzy Baccarat Rouge 540, we're giving you the lowdown on the 10 most in-demand fragrances so you can find the one that's right for you—no coffee beans or department stores required.
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Top 10 Lists serve as unbiased shopping guides to the most trusted product recommendations on the internet. Products are scored and ranked using an algorithm backed by data consumers find most valuable when making a purchase. We are reader-supported and may earn a commission when you shop through our links.
Chanel N°5 Eau De Parfum
ABOUT THE SCENT: If you've only heard of one fragrance on this list, it's most likely Chanel No. 5. Created in 1921 and worn by Marilyn Monroe herself, it's one of the most iconic scents on the list. With key notes of aldehydes, jasmine, neroli, sandalwood, it's floral and powdery and unlike any other popular perfume out there today—it was created 100 years ago, after all.
ADDITIONAL THINGS TO KNOW: In honor of Chanel No. 5's 100th birthday last year, Chanel released a collection of bath and body products in their signature fragrance. If you've ever wanted to bathe in Chanel No. 5, you officially can.
Dior J'adore Eau De Parfum
ABOUT THE SCENT: The beautiful bottle alone is enough to make us love Dior's iconic J'adore perfume—but there's so much more to it. Created in 1999 by French master perfumer Calice Becker—the nose behind some of the industry's most-loved fragrances—it has a complex blend of notes that creates an aroma like no other. With ylang-ylang, Damascus rose, and jasmine, it's described as "what solid gold would smell like if it had a scent."
ADDITIONAL THINGS TO KNOW: The bottle doesn't just double as cool home decor. Inspired by historical amphoras, it's designed to enhance the perfume itself.
Byredo Mojave Ghost Eau De Parfum
ABOUT THE SCENT: Paying homage to the rare Mojave Ghost flower, this cool-girl pick isn't your typical floral perfume. Combining Chantilly musk, amber, cedarwood, sandalwood, magnolia, and Jamaican naseberry, it's more woody than sweet and perfect for evenings.
USER REVIEW: "I first bought this perfume about five years ago. I have been wearing it EVERY DAY SINCE. I have gone through about 10 bottles, and I will go through many more. I get compliments often. Friends say that they love to walk behind me because I smell good. I love it!"
Marc Jacobs Daisy Eau De Toilette
ABOUT THE SCENT: Though its name and bottle may give off a youthful vibe, Daisy practically smells like sophistication. With a blend of wild strawberry, violet, gardenia, and jasmine, it has an unexpected feel that's equal parts fresh, feminine, and fruity.
ADDITIONAL THINGS TO KNOW: Because this is an eau de toilette (meaning it only has 4-8% of pure fragrance), it's a lot subtler than other scents. It always feels light and airy—never overwhelmingly floral—no matter how many times you spritz it.
ABOUT THE SCENT: Balanced by notes of iris, white floral, and creamy freshness, Glossier's iconic fragrance is designed to adapt to your natural human scent. The coolest part about this fragrance is that it will grow with you no matter where you are in your personal evolution.
USER REVIEW: "I’ve tried many perfumes. But this one. I get SO many compliments. I’ve strayed from You before. Thought I found something better. I was young and dumb. I came back, and I won’t stray again. Like I said, I get so many compliments—more than any other perfume I’ve tried."
Le Labo Santal 33 Eau De Parfum
ABOUT THE SCENT: With notes of violet, accord, cardamom, iris, and ambrox, Le Labo's Santal 33 is a true icon. Woody and smoky but somehow still gentle, it's the kind of perfume that always stands out in a crowd. It's also unisex, so it's made for everyone.
ABOUT THE BRAND: Le Labo debuted in just 2006 and gained immediate renown for its subtle, striking scents, apothecary packaging, and distinctive naming convention. Each name consists of a word and a number: the most prominent note and the number of notes in the composition.
Maison Francis Kurkdjian Baccarat Rouge 540 Eau De Parfum
ABOUT THE SCENT: Baccarat Rouge was practically the internet's favorite perfume in 2021, and for good reason. Described as smelling like "money" and "being rich" its woody and amber notes are downright intoxicating. It's also one of Rihanna's personal favorites, so you know it's good.
ADDITIONAL THINGS TO KNOW: When the Baccarat Hotel opened in 2015, Rouge 540 was a limited-edition launch in 250 numbered crystal bottles. People liked it so much that perfumer Francis Kurkdjian decided to include it in his permanent collection. In other words, get ready to smell like the lobby of a hotel that charges $1,500 a night.
Yves Saint Laurent Black Opium Eau de Parfum
ABOUT THE SCENT: While there are many versions of YSL's Black Opium, the OG scent is the true winner. Made with unexpected notes of coffee plus delicate vanilla and white flowers, it's powerful, sexy, and sweet all at the same time.
USER REVIEW: "This smells... amazing. It’s the perfect combo of sexy and sweet. It’s really hard to describe. Kind of like the intoxicating effect of a really good men's cologne, but then there’s warm and sweet vanilla which balances it out perfectly. It’s my favorite scent I’ve ever smelled."
Chanel Coco Mademoiselle Eau De Parfum
ABOUT THE SCENT: Don't let the pink bottle and floral fragrance family fool you—this isn't your ordinary flowery perfume. It also has notes of orange, patchouli, and Turkish rose, which make it just as vibrant, warm, and spirited as sophisticated and classic.
WHY PEOPLE LOVE IT: Reviewers rave that this scent is super long-lasting—think 48 hours.
Viktor & Rolf Flowerbomb Eau De Parfum Spray
ABOUT THE SCENT: Housed in an instantly recognizable grenade bottle, this reviewer-favorite fragrance boasts notes of jasmine, orange blossom, and patchouli that are captured within every spritz. It's inspired by the fresh feel of a summer garden party but offers a slightly warm vibe thanks to a base of vanilla cologne.
ADDITIONAL THINGS TO KNOW: Bonus points for its status as an Allure Best of Beauty Award winner.