Looking for the latest, greatest eyebrow product? A particular favorite in the beauty world right now is brow gels. These easy-to-use and quick-to-apply gels are used to keep eyebrow hair in place while providing a bit of thickness, texture, and a subtle tint of color. They're great for those who like a more natural-looking brow, as well as those who love a bold and dramatic look. And thanks to their rise in popularity over the years, they can be found at both drugstores and local cosmetics counters alike.
While they don’t pack as much punch as a brow pencil, a small amount can still hold your hairs down indefinitely and keep them looking fresh all day long. Plus, their flexible wands and delicate formulas make them ideal for framing your face and sealing in additional brow products, like powders and pencils, as a final step in your beauty routine—just be sure not to use too much product so there’s no stickiness or flaking.
Ready to know which brow gels you should be buying? We've got you covered below.
How We Found The Best Brow Gels
With hundreds of brands to choose from, it can be difficult finding one that’s right for you. However, thanks to our unbiased data-driven algorithm, we were able to find the top-rated and highly-reviewed products that will check all your boxes and fit within your price range. Ahead, we're breaking them down so you know exactly which brow gels are taking the cosmetic industry by storm and the ones you're pretty much guaranteed to love.
Top 10 Lists serve as unbiased shopping guides to the most trusted product recommendations on the internet. Products are scored and ranked using an algorithm backed by data consumers find most valuable when making a purchase. We are reader-supported and may earn a commission when you shop through our links.
Wunder2 Wunderbrow Long Lasting Eyebrow Gel
WHY PEOPLE LOVE IT: Unique PermaFix Gel technology gives you long-lasting, flexible, and natural-looking color for days.
HELPFUL TIP: This gel has a heavier tint so be sure to use a light hand during application to achieve the exact color you desire.
L'Oreal Paris Unbelieva-Brow Tinted Waterproof Brow Gel
WHO IT'S FOR: Never fear fitness fanatics. Your brows will never fade in a workout again since this formula is both sweat-resistant and waterproof.
HELPFUL TIP: This brow gel includes three different types of applicators: one to fill brows in, one to shape them, and a final one to comb through hairs at the finish.
Smashbox Brow Tech To Go
WHAT IT DOES: With a pencil on one end and a brow brush with gel on the other, you can perfect your brows with this dual-tip applicator.
USER REVIEW: “This product was superb. I expected it to be a try-once-and-never-buy-again product since a lot of the brow products I have used in the past were like that—but I was pleasantly surprised at the way it worked and how long it lasted.”
Hourglass Arch Brow Volumizing Fiber Gel
WHY IT MADE THE LIST: Thanks to the fiber-gel formula, this brow product is a must-have for flexible hold and building up to the exact look you want.
WHO IT'S FOR: Create all kinds of brow looks, whether it’s soft and natural or bold and dark, with this dual-sided brush that features both short and long bristles.
Milk Makeup Kush Fiber Brow Gel
WHO IT'S FOR: Those who prefer cruelty-free beauty products—MILK MAKEUP is dedicated to being a 100% vegan beauty brand.
WHY IT MADE THE LIST: The fibers in this formula add volume, thickness, and conditioning oil for full and long-lasting brows.
Anastasia Beverly Hills Tinted Brow Gel
WHY PEOPLE LOVE IT: Get ready for your brows to take center stage, this formula is packed with light-reflecting pearls to give you just a touch shimmer to your hairs.
WHO IT'S FOR: Worried about flaking? Don't be. This brow gel dries smoothly without unwanted fading or marks.
Glossier Boy Brow
WHY PEOPLE LOVE IT: The long-lasting hold of this gel has a tight grip on reviewers who say it leaves brows looking natural and defined for hours at a time.
USER REVIEW: “I used to fill in my eyebrows every day but ever since I bought boy brow, I stopped needing to fill them in. I initially thought that I was going to fill them in and use boy brow over it, but I literally do not need to at all. I LOVE it.”
Anastasia Beverly Hills Strong Hold Clear Brow Gel
WHO IT'S FOR: This flexible, lightweight formula can tame even the thickest of brows without weighing them down.
ABOUT THE BRAND: Anastasia Soare launched Anastasia Beverly Hills inspired by artistry, innovation, and education to create an international community providing revolutionary beauty products.
Benefit Cosmetics Gimme Brow Volumizing Fiber Gel
WHO IT'S FOR: The small brush and buildable tint help to create an even, consistent look, perfect for anyone who wants a precise and defined brow.
WHY PEOPLE LOVE IT: The seamless application helps to add more definition and volume in just a few swipes.